(COM0011)Charities Taking On Social Media

Ever wonder how charities use social media?

We’re living threw the age of technology where social media is less a source for information and more of a place for coordination. With 80% of 18 to 24-year-olds and 73% of 25 to 34-year-olds using Facebook and Twitter respectively, these platforms are relevant to charities keen on engaging with the younger generation of supporters. The most commonly used social media site is Facebook 75%, Twitter usage is 48% and YouTube 24% than Flickr and LinkedIn are low with 9% and 5%. Collaborative groups are now larger and more distributed than at another time. By using social media these charities are gathering and making people more aware of their cause from all around the world at a push of a button.

Steps charities take:


Visual aid

Social media gives a charity the chance to make emotional connections. Text on a page is povertygreat for getting information across, but images, videos and human reactions are what really bring the charity work to life. Potential volunteers are more likely to get involved if they can picture the people they will help. Donations will be anticipated if people can see the human angle. The idea that it could help somebody just like them/their family and / or their friend will encourage them to donate. Human stories make charity work real and help make deeper, more emotional connections with supporters. It’s useful if you want to boost donations, publicize your targets and show what donations will do in real-life.



listeningWhat’s the point of having a conversation if you’re not listening? Active listening can help organizations find out what others are saying about them, what other charities in the same area are saying, and find relevant conversations to join in with. It’s worth pointing out that the hugely successful #nomakeupselfie campaign was only possible because Cancer Research UK were listening on social media and noticed people engaging with all the posts. It was dominating Twitter, Facebook and Instagram.


Its easy to use social media to broadcast a one way message about events, campaigns and other information but the best campaigns promote participation. Charities can promote participation from campaigns by making a slogan people will remember and talk about. In a world of people begging for ‘likes’ some play it safe while others play it bold, the organization UNICEF directly called out their followers. By telling them “Hey, a ‘like’ does nothing. So donate.” I don’t know about you, but the campaign certainly made me want to act.unicef-pic


Have you ever wondered How Charities Use Social Media? What steps they use?


Have you ever wondered why or How Charities Use Social Media? Ever wonder what steps they make sure to use? Your answer is only one click away!

One thought on “(COM0011)Charities Taking On Social Media

  1. Social media is a huge asset for any charity or not-for-profit! I remember when I was younger it was the door to door method and now it just requires a click of a button to reach millions! From my professional experience, the major challenge though is how to build up your follower base to ensure wide spread sharing of your message. You may know there are people out there who support your cause, but with all the different organizations and messages out there, how do you ensure that they are seeing your content. I am still trying to learn the best way to do this and it would probably be beneficial to look at how some of these charities went about building up their presence. Its amazing how much more support a campaign can garner when you can do it from the comfort of your sofa.

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