“Discovering” new music: How social media is credited in the world today.

Music is a huge part of the world today. However, the music industry is a lot different now   than it was even 10 years ago. Gone are the days of musicians sending in their demos to the A&R (Artists & Repertoire)  department with high hopes of being signed.These days they are taking on the future and making things happen for themselves.

How,  you may ask?


Shawn Mendes

In today’s new technologically advanced era, artists are now promoting themselves and releasing their music independently. This is where social media seems to play a major part in their journey.

I personally have friends who are using social media to promote themselves. They have been able to  use these resources to their advantage, showcasing their music through video clips and advertising upcoming shows. Linking specialized sites such as Soundcloud to a generalized ones such as Facebook or Instagram helps to expand their brand to the public.

I have linked my friend’s Sixteenth Ave Band YouTube page below.

This new way of promoting music has not gone unnoticed . Even high ranking individuals in the music industry are taking notes and trying to incorporate  these strategies into the mainstream music sector as seen by this seminar at the Canadian Music week 2012.


Social media platforms such as YouTube, Instagram, and Vine are responsible for the discovery of some of the biggest stars today such as Justin Beiber, Shawn Mendes and Carly Rae Jepson. Even Adele, one of the biggest stars in the world, was discovered through MySpace!

How many of you have discovered a new artist or music that you enjoy through the internet or social media?

If so, please comment below and let us know  who you discovered and what you like about them:



Justin Beiber












The Top 8 Social Media Outlets to Promote Your Music (And How to Best Use Them)


How to Get More Fans Through Social Media


Social Media is Revolutionizing the Music Industry


YouTube:Sixteeth Ave Band



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2 thoughts on ““Discovering” new music: How social media is credited in the world today.

  1. Thank you Emily for your inspiring blog on music artists. I would have to choose Sister Rosetta Tharpe. She was an awesome guitarist and singer in the 1960’s that was the female version of Chuck Berry. I have included a utube video. Cheryl

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