Social media is evolving rapidly because of this; we see some very innovative things coming out. Today I will look what crazy ideas folks are doing with social media to increase a consumer’s experience, thanks t0 the Internet of Things (IoT).
One area was we see interesting social media developments is within the IoT realm. Depending on who you ask, experts predict there will be anywhere from 30.7 billion to 50 billion devices connected to the Internet by 2020. Meanwhile, We are Social is perhaps too extremely optimistic, predicting around 200 billion by 2020.
Nonetheless, the “social media for machines” movement is playing out in front of our very eyes. Marketers tremendous opportunities now with IoT.
SmartInsights.com recently discussed how marketers are taking maximizing IoT’s benefits.
One way was how companies are using products as communication devices. An example pointed out was FitBit, which is an Internet-connected device, which tracks key health information. What FitBit does is take the person’s health information, then utilizes various social media channels, showcasing the benefits of FitBit’s analysis. According to SmartInsights.com, this encourages friends to see the information and investigate purchasing a FitBit device.
Products tied to the IoT ecosystem is another way marketers are capitalizing on IOT’s potential. Take a look at Uber and Spotify. Users of Uber, who have Spotify premium accounts can use those to personalize their rides while using the ride-sharing service. As Uber CEO Travis Kalenick told Business Insider in 2014 people, listen to music in three places: Their homes, out and in their automobiles. Kalenick added they are helping make a deeply emerging customer experience within the car, by teaming up with Spotify to personalize rides more than taxis.
When done properly, as shown by FitBit, Uber, and Spotify, IoT can be a dream come true for social media marketers, who are looking at expanding their brand. As SmartInsights.com Robert Allen puts it:
The Internet of Things presents a fantastic opportunity for marketers. Products that market themselves, order themselves and integrate into an ecosystem that will increase customer retention. 10 years ago marketers could only dream of such things; now they are a reality. These trends have to be seized by marketers, as those that do will see fantastic growth, while those that don’t will rapidly fall behind.
What potential things do you think social media marketers can capitalize with IoT? Do social media managers understand the power of IoT now to really utilize its potential for some really out of the box ideas? If not, what will it take for creative thinking between the social media and IoT nexus?