All I have as the springboard for this post is an image that I recently saw on LinkedIn, recommended by a friend. It’s just a few words painted on stone, in French (for which I have just rudimentary comprehension). But the soft, earthy colours and essential message attracted me.
My translator friend assures me that I caught the meaning fairly well, but she phrases it more elegantly than I had: Be like a camera – use the negative to develop the positive.
With this introductory social media course, that’s what I’ve been trying to do. It’s comforting to learn that I’m not alone in my nagging apprehensions. Lisa Larter, a Nova Scotia-based entrepreneur who has had huge success in various pursuits including business consulting, predicting social media trends, blogging and more, addresses social media fear in her book Pilot to Profit (2016). She writes: “Fear happens in business for everyone, not just you. It may be the fear of failing, the fear of not being liked, the fear of making a mistake, the fear of not being perfect, the fear of being compared, or the fear of not being good enough.”
Her advice? Be proactive by getting educated, and fuel your positivity and confidence. Don’t feed the fear! I especially like the fact that these comments appear in a chapter titled: Your Content Is Your Credibility.
Are any of you still struggling with this, as I am?
I have to admit, once I learned how to turn off the incessant email notifications about updates, the Pinterest visits have been a welcome diversion from other tasks. The vivid images are inspiring and sometimes spirit-lifting. But then I stumble on something far less upbeat — an article on social media involvement for companies and corporations, like this one in Marketing magazine by Catherine McIntyre (originally published in Canadian Business): The case for companies staying off social media. Take a look.
In addition, the blog posts of several of my coursemates have alerted me to trends, danger zones and pitfalls that I haven’t even considered before. AI? Yikes!
So there’s obviously more to think about, and much more to learn.