In today’s connected world, professional networking is the go to action when looking for work. Back in the old days, one could send in a resume, and get a job with just their skills. Now, professional networking is almost a necessary evil to get a job.
Today with social media, it’s easy to get into the professional networking craze. The most successful is LinkedIn, which boasts around 467 million users as of late October 2016, and attracts two new members per second.
Other professional networking sites currently available to boost their career and business contacts, include Viadeo, and Xing, which gives many options for those who want to get into professional networking without just using LinkedIn, the most popular professional networking site.
Currently, for professional networking, I use LinkedIn, has been minimal at best. There has been lots of debate on the usefulness of professional networking sites like LinkedIn. Many recommend professional networking to move careers forward. Others have been critical to suggest sites like LinkedIn, do not create the interaction like Facebook, or Twitter.
However, professional networking sites do have an advantage because they are just that: professional networking sites. They are not there to discuss your kid’s tooth or that ugly Christmas sweater. These sites are for building careers, and businesses. Which is good.
Over the next twelve months, I plan to diversify my professional networking strategy. I am finding LinkedIn and online is limited. I look to use other professional networking sites, including Viadeo, to expand professional contacts, along with LinkedIn, outside of Winnipeg.
I will look to develop more local contacts, by using Meetup.com more. Meetup.com allows users to set up groups related to their interests, and plan events around the groups. With many groups focused on technology and entrepreneurship in Winnipeg, there is potential to grow my network locally, rather than just using LinkedIn.
What role does professional networking on social media have for you? Is it over-rated like some critics suggest? Do the benefits exceed the costs?