This weekend I was at a girls weekend away with a group of friends, an event that was entirely organized through a Facebook event. A few times the conversation drifted to social media. Sometimes it was sharing information or news, other times it was expressing thoughts or opinions.
The group included 15 women of varying careers and interests, some with kids, some without, some married, some separated and some single. There was an age gap of about six years from the youngest to the oldest. However, the varying levels of comfort, knowledge and use of social media was really large.
I have been worrying that I am falling behind with social media, and I honestly am, which is the reason I am taking this course, however, in this sample of women, I found myself about average in use and skills. The range went from a women who is very active in many forms of social media both personally and professionally to a woman who had never heard of Etsy and until recently didn’t know what a hashtag was.
At one point one of my friends looked up a photo and asked us our impression. It was posted by someone she knew distantly. They had posted the photo with several hashtags to promote their business. The question was “does this photo make you want to use their services?”. The group was split from those who found the photo inappropriate and not professional to those who found it entertaining. The conversation then explored the idea that perhaps this business was targeting a certain kind of clientele and maybe these types of photos appeal to a smaller but like-minded sub-group. It was also considered that maybe they just didn’t have a clue as to the reaction their posts might be creating and potentially driving business away.
I couldn’t help but wonder “how do you determine what is the right photo or picture or piece of writing” to use to tap into the right market and if you inadvertently (or carelessly) aren’t appealing to those interested in your goods or services, how do you determine that and correct it in a timely way? I realize this is the path we are taking in this course but it seems so wide open to me.
I also can’t help but wonder, where do you even begin?
We are being warned about things not to post, most of which seems like common sense. We are aware of the privacy issues, potentially not the entire depth of this to be honest . We can understand that over-posting or under-posting can be an issue. I grasp the larger concepts. Potentially my blog next week will answer some of my own questions here but this weekend really got me thinking. I was literally in a ready -made test market of intelligent and well spoken women and one photo on social media used for one business provided an array of views and opinions on whether we were drawn to or turned away from this business.
We form opinions quickly. In some ways we have to because we are bombarded with information and access to services and businesses. This is great as a consumer when it comes to choice. However, isn’t it really scary for the businesses?