COM0015, Blog 1: Tools and Resources

I have a full-time job, which limits the amount of time I can spend on social media work for FlashDesignsStudio.com (FDS). I created a Feedly dashboard as part of the Social Media Monitoring and Measurement course; however, I found it limiting. I prefer Hootsuite. I spend a half hour on the bus going back and forth to work each day. Hootsuite allows me to be productive during my commute. Through the Hootsuite app on my tablet, I can monitor my various streams and like, share or retweet effortlessly. Feedly does not have that capability. On weekends, I use Hootsuite’s online interface to schedule a week’s worth of Facebook, Twitter and Instagram posts. Hootsuite also connects to Drop Box, making organizing and posting images that much faster and easier. I sometimes use Ow.ly shortened URLs to track traffic.

On weekends, I use the Google Analytics plug in on the WordPress website to monitor traffic on the FDS website, which is one of the key success indicators. On a monthly basis, I can dig deeper into the website traffic and audience reports through the Google Analytics website. This is particularly useful to see who (demographic information) is coming from where (our social media networks or elsewhere). Having updated websites as far back as 1999, I am so thankful I no longer need to sort through raw website user data.

Of course, I also use Facebook Insights, Twitter Analytics and Bitley to monitor and track social media activity, but I spend more time on Hootsuite and Google Analytics.

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I have many sources of news. I think my best source of information is a set of Google Alerts (which I view through Hootsuite) that shows photography contests, exhibits and other events happening in the Ottawa, Montreal and Toronto triangle. As well as providing content for the website, blog, Facebook and Twitter, Norm and I use the information to plan our photo excursions and submit images to contests. When I finish well in a contest, I post it on the FDS social media networks. It is a testament to the quality and creativeness of my images.

While most photographers are aware of all the magazines, stores and manufacturers on social media, few know about Science Daily’s photography research RRS feed (which I also view through Hootsuite). Having worked with medical and academic journals for more than a decade and with newspapers and magazines for longer than that, I can understand complex ideas and explain them in plain, everyday language. I rewrite the photography research media releases with information from the published research paper and post as Technology News in News Flash, the FDS blog. These have included advances in lens technology and how researchers are data-mining social media photos to guide land use policy, conservation planning and development decisions. This is well suited for our more advanced photographer audience and positions FDS as being knowledgeable of the cutting edge.

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One thought on “COM0015, Blog 1: Tools and Resources

  1. Hi Virginia, Thank you for your post on tools relating to social media. Some of the tools you have mentioned I did not know about. I especially did not know about the Science Daily photography research RRS feeds which sound interesting.

    I have used Hootsuite and I find personally it really is a good tool to post on multiple social media outlets. While it takes some use to get use to, I think its actually better than Feedly (although Feedly allows you from when the last time I used it and understand allows you to post on multiple social media networks at the same time). A problem I find with Feedly is from the last time I used it a few years ago, it gives you a free trial, then you pay for it after a month.

    Google Alerts is also good for when you are following companies. But I really like Google Trends. It allows you to see which topics are hot in the social media world. I wish more people would use it.

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