Let me start by saying, I’m not even sure how I feel about this topic. However, that’s exactly why I feel the need to discuss it – is there a right or wrong answer? Is it something that can be decided on in a black and white manner or is there too much gray (or red) floating around.
Using Social Media To YOUR Advantage
What I’m bringing forward today is the discussion of how social media has been used time and time again to break the rules or, in other words, to ‘get away with murder‘. It’s alarming how many examples come to mind of stories I’ve seen plastered all over Facebook of someone being “wronged” by a company and in the end – even if THEY were the one at fault – were compensated in some way.
Going Viral: Single Dad Denied Prize From Oilers 50/50 Draw
Black and white or too much gray? Social media is allowing rules to be broken due to a simple click of a button. Now, don’t get me wrong, I understand the convenience of taking to social media to complain about a company that has wronged you. However, when we start looking at cases where, in reality, the consumer is at fault, should they really still be getting away with it?
Let’s talk about a recent story that has been shared many times on Facebook. A man (single dad) was denied his half of the 50/50 draw from the Oilers game (there is only a 48 hour grace period to claim the prize) because he was past the deadline.
The story ended up with a happy ending and the man received the prize. The Oilers stated that it was a “one time exception”. However, is this really the case? Many viral stories end up with a happy ending and the person receiving compensation – regardless of them being at fault. Do you really think that if this was to happen again (let’s say to a sweet older couple), that they wouldn’t make the same exception? Is this consumers ‘getting away with murder’ because of the power of social media? Or, can we counter this and show what great marketing this is for the Oilers foundation – for giving this single dad the money, despite the rules? Is this a win/win or is this a bigger problem within social media?
A few other examples of people ‘getting away with murder’ despite them being at fault themselves:
Black And White Or Red? Is There A Point To Rules?
Okay, dramatic, I know. Of course there is a point to rules – the majority of people won’t reach out to every level of social media when they are ‘wronged’. However, there are stories going viral, daily, pushing the regulations and rules because of social media. Is it in the companies best interest to give in and try to play the hero by compensating the consumer, despite fault. Or, is this just setting way too much precedence?
Are my thoughts an over reaction? Is this even an issue? Is my white and black brain just off-put by the large amount of grey matter that floats around this issue? This is the 21st century and having a voice and (easily) spreading it is just a part of every day life now. Why does it matter if the single dad gets his prize (who wouldn’t want him to – that’s a life changer for him and his son!)? Should a person get to fly even though their name was incorrect on their plane ticket (at their own fault), despite the rules? This one doesn’t pull at your heartstrings as much, but the same question is there. Why aren’t rules simply rules now that social media is involved? When do companies say no? Can they even allow themselves to now that social media has the potential to make them look bad with a quick share or retweet.