Personal Reflection on COM0014 Digital Communications

Being a publishing professional for 25 years, I understand that storytelling is important in all communications, whether it’s print, broadcast or online. Storytelling brings the content to life by painting a picture for the audience. By putting things into context, storytelling makes complex concepts easier to understand.

News Flash by FlashDesignsStudio.com shares stories of photography events happening in the Ottawa, Toronto and Montreal triangle. It also shares research news stories that advanced photographers might find interesting. Photography 101 uses a story format of having a beginning, middle and end when explaining basic concepts and how-tos for novice photographers. In the future, I hope to tell stories about some of Norm’s and my theme photography shoots. As good storytelling is important to any medium, I could have easily submitted most of these blogs to a hobby magazine for possible publication as articles.

While the course covered basic communications concepts of storytelling and target audiences well, I’m disappointed that the course did not provide any digital– or social-media-specific information. As I mentioned in my discussion board introduction, I was hoping this course would cover how to write for the different social media platforms. While writing a blog is similar to writing an article, getting something substantial in 140 characters or less on Twitter is a challenge for me. The course did not address this. It would be useful to know how to use Facebook, Twitter and other platforms to their fullest potential. I understand there are too many social media platforms to be able to cover them all, but Facebook and Twitter are by far the largest and would be part of every social media strategy. Perhaps writing one or more Facebook posts and tweets with every blog, whether related or not, should be part of future courses.

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