My headline got a 77! Read on and then beat my score!
Do Facebook status updates pop into your head throughout the day?
At 6:30 am, this status came out of thin (wet) air: Max may be blind, but he doesn’t care about the rain, so long as he is getting his walk.
I laughed at myself. I would never post this, but we all know people who think we are waiting to hear about their mundane life story in real time.
Having just read all about monitoring social media and watched every TED talk the search engines found for me, I got to thinking about what makes a good status update. My “friends” keep telling me how much they enjoy mine, but I had never considered what distinguished them from the eye rollers.
My Personal Status Strategy
- 1 – 2 updates a day. The friends I enjoy are not on Facebook hourly, so posting more would diminish the value of most messages because they would resort to skimming rather than stopping to see what shenanigans I am writing about.
- 1 repost a day – but making sure I put my own thoughts on the repost.
- No preaching to the choir.
- No personal angst.
- Careful wording – making the mundane interesting.
- Using humour as much as possible.
What the Experts Advise
For branding status strategies, I did some research on pumping up the wording to optimize hits, shares, and conversions. I was amazed at all the teaching tools out there!
The Anatomy of a Successful Facebook Post was a good scan, but Social Media Examiner’s 6 Tips to Improve Facebook Posts was more eye-opening. I must have had the post open for over an hour as I went back and forth between the article and its embedded links to other sites.
I got rather competitive with myself when I got to the Headline Analyzer. You put in a headline/status update and then find out your score. Using the feedback, keep tweaking until you get a good score. I am determined to break 77!
Feedback from the Headline Analyzer
- How to strengthen the headline.
- What the linguistic weaknesses of the headline are.
- What the headline would look like in a Google Search.
- What it would look like as an email subject line.
- What the reader sees when he or she skims through the title.
- What they give you as a numerical score.
My First Attempt On Headline Analyzer
In trying to up my score, I strayed terribly from the actual subject. These tools will give us tips, but I am loathe to let them have the final say in anything I write.
It is, however, a useful exercise!
Your Mission, Should You Choose to Accept It:
Write the Best Status in the Class!
- Play with the Headline Analyzer to try and get the highest score.
- In the comments, post your status and the score you got!
- The winner gets bragging rights!