As we have learned throughout this course, and in fact throughout this social media program, social media has so many different uses, for so many different people. While it is important that we are all using best practices for social media, it is of the utmost importance that businesses fully understand what they are using social media for.
Using social media “out of the box” is becoming more popular for businesses, and even people who are trying to increase their brand awareness. Instead of using social media “traditionally” to engage with their customers, social media is allowing these businesses and people to have a number of applications, that they probably never saw coming.
One unexpected application for the field of online marketing and social media is advertising. I don’t think businesses realized the free advertising that they would get with social media. I’m not just talking about the fact that they can post information for free online and have all their followers see the information, I mean the free advertising they get when people praise their business online and encourage others to use the business as well.
While researching “out of the box” social media uses, I stumbled across the following article. Although it doesn’t specifically relate to traditional online marketing, it is interesting just how far social media has come and how practical its uses are. Who knew that by browsing on Facebook you could potentially save someone’s life!