During the last five courses of this Social Media program I have certainly learned a lot. I came into the course actually thinking I already knew a lot about social media and was interested in rounding out my knowledge. However I have learned there is a whole lot more to social media than Facebook, Instagram and Twitter, and people liking my posts!
The main thing I have learned from the course is about all of the helpful tools available to monitor and measure social media activity. Previous to this I was very much a ‘post and see what happens’ type of person, and not really sure how to track how different posts were faring, and therefore where my time was best spent.
I have learned through social media metrics and monitoring that content is important. There are some things I have been posting that most people really don’t care to hear about! And other topics that people DO want to hear about, and in fact, want more of! I have begun blogging, and it turns out readers want to hear what I have to say!
One application for social media that I have become more aware of, and am not totally impressed with is the amount of ‘personalized’ advertisements I am seeing on social media. Clearly search engines and social media platforms are in cahoots together, when I start seeing ads on social media about a product I have recently researched, or a destination I may have Googled.
All in all, my knowledge base is much broader after taking this course, and I look forward to continuing to practice what I have learned.