This week in Digital Communication, we learned about communication styles and storytelling. It is important when developing a social media strategy that you establish your voice and communication and writing style so that you can connect with and appeal to your target audience. Some basic yet important tips to remember are when writing your story:
- Clarity and Conciseness: Ensure that your communication piece is clear and easy to follow and understand. Stay on topic and try to not go off on tangents or provide the reader with irrelevant information they may not care about. Break your post up into sections with subheadings so the reader can skim for the information they need.
- Grammar, Spelling, and Punctuation: Being a PR grad, this is something that hits home for me. I cannot stress enough just how important proper grammar and punctuation is. If your work is filled with spelling mistakes and incorrect grammar placements, your readers will not be able to fully understand you, and it looks very unprofessional. Proofread. Proofread. And proofread again.
- Passive vs Active Voice: Even I struggle with this concept as it is a bit confusing. Writing in active voice will allow your writing to come across more clearly and concisely. Your use of language can make or break your content, so be sure to be diligent and try your best to always use the active voice.
- Practice Makes Perfect: You aren’t going to be a New York Times Best Selling Author after your first blog post or web post, it takes time and practice! The more you do it, the better you will get.
If you practice these four steps you will be well on your way to developing your own communication style. Another popular practice in writing is the “Inverted Pyramid” concept where you start with the most important information that you want your reader to be sure they digest. This information should be very detailed and take up most of your writing. Next is to incorporate additional information that is helpful, but not critical. Lastly, add other details that are nice to know, but again, not critical and not even that important.
I hope these tips help you when establishing your own communication style!