Storytelling is as old as language itself, and serves the purpose of passing information from one person to another; social media is a platform for us to share our messages in direct, concise, and meaningful way that is inspirational and and easily understood by out audiences. There are a few guidelines to keep in mind when storytelling on social media…
Keep it clear and concise – Get to the point quickly in your first few sentences, and be clear what point you want to get across. Always open with your most important information, but at the same time, keep it interesting; it’s not just about stating the facts. Social media readers will skim the headlines and first few sentences of a post, and only continue reading if the style and content appeal to them.
Spelling, grammar, and punctuation errors are a turn off – Make sure you edit your work or have someone do it for you. Nothing with kill your credibility faster than errors in your writing; the internet is full of people just waiting to point out your smallest mistake. Reading your work out loud can help you find errors, or have someone else edit your writing if you work in a monastery or library.
Use a style that will keep your audience engaged – Writing in an active voice rather than a passive voice is more engaging by nature. At the same time, make it your own, write how it comes naturally; you can always edit later It’s also important to stay positive with your writing; keep your tone positive, and people will keep coming back.
Once you have managed to engage your audience with a captivating opening, followed by more details on your topic, in a clearly written, well edited, and concise fashion, where do you go next? It’s best to end with a call to action, and how to do so. Of course you should already have that in mind when you start writing.
For me, concise writing is difficult; I come from an academic background where long, drawn out writing is practically encouraged. I’ve gone through about 5 different drafts to get my word count down, but still get across what I want. How about you? Does short concise writing come naturally to you? Any tips on how to master it? Post your comments below.