I have a friend that has been encouraging me to write a blog as a side gig. We brainstormed some ideas and I investigated the possibility of making money. As it turns out, there are tonnes of resources out there to help people get started. However, I’m thinking that the whole blogging for money thing seems to be a bit more challenging than one might think.
I’ve read some how-to sites that say that all you have to do is:
- Set up a blog
- Create content
- Find readers
- Build engagement
Sounds simple, right? Though as they say, the devil is in the details. Otherwise we’d all be blogging for cash.
My inner skeptic is coming out and I’d like to investigate this process a bit more before I jump.
Set up a blog
This seems like a simple task. You are a specialist in something and have an idea for an interesting blog. I think it would be wise to do some research to make sure that what you have in mind has not been done many times over. Unless you’re interested in blogging for fun, then it doesn’t matter at all that you’re wanting to blog about your family, your lawn or your pet snail, escargot.
If you’ve managed to settle on a topic that works for you, then it’s time to choose your platform.
I would think it would be wise to do some planning before. Perhaps even for the first few posts. I think given that I’m a planner, I need to be sure that I’m timing my posts and not getting off-topic at the start.
This is the fun part. Write, write, write, right? Yes! This is the time to create the useful content. I envision this part of the process to be rather time-consuming. Especially if you need to do some research. Meaningful, interesting, authentic content will bring the people (I hope!). Links to valuable sources, pictures (we all love them) and other neat things that will make the content readable and will allow the audience to interact.
Write or sales, what’s the priority? You need to write content for the people, but you need the people to read the content. I think this is where it could get very time-consuming.
Do some research and find out where your potential audience is hanging out. Other social networks, such as Facebook, Twitter, forums, other blogs. Developing a presence in those networks will help. But beware of over self-promotion.
Write engaging content on a regular basis, while finding readers is expected to build engagement. Don’t forget to engage with your audience on your blog. Interaction with them is a good plan too. You need to continuously work at this by interacting with others in other networks, writing content, posting your update links on all channels. Phew. I’m tired just thinking about this.
Finally! Once you’ve got your rhythm going, the money will start pouring in. Not quite. There are lots of ways to make money and you have to figure out which is best for you. The below image demonstrates the various income streams. Determine what’s best for your blog through a bit of trial-and-error and baby steps.
What are your thoughts on attempting this? What do you see as risks?