My two favourite social media trend measuring and monitoring tools are Social Mention and Facebook Insights. Both of these tools make monitoring much less daunting, less time consuming, and generally easier. This makes me a happy person!
Social Mention is a tool to see who is mentioning my brand, no matter where on the internet this happens. On their website I can search my brand name, my name, my competitors’ names, or any other key word of interest to me, and these mentions are directed right into my inbox. Mentions may happen in the on-line world in places that I may not even think to look, and Social Mention will find them and send the links to me. With one click of the link I can see the mention first-hand. Social mention is a great tool to keep tabs on my reputation, in case people are talking indirectly about me and my brand.
Facebook Insights allows me to track activity on my Facebook business page, which is where I interact the most. It can tell me everything about general activity on my business page, as well as everything about specific posts. I can learn things like number of likes, shares, comments, click throughs, photo views, and overall reach of my posts. I have learned from Facebook Insights the type of posts that my readers like to see from me, and what they don’t.
My two favourite sources for news and updates that are of interest to me, are Facebook and Twitter. Both Facebook and Twitter allow me to target the information that I want to hear about, and weed out the things that don’t interest me, or serve my business. The things that interest me intersect both personally and professionally. Topics such as food, health, nutrition, cooking, and fitness infiltrate my Facebook and Twitter accounts. I have come to prefer certain feeds more than others, and over time my feeds have evolved to include news and updates from those individuals and companies who I feel are most credible, or whose values are most similar to mine.
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