Applied Social Media for Business – Blog Post #4 – Out of the Box – Stacey Ingrey

get-out-of-the-boxWith the social media marketing world literally changing every second, there are tons of new applications that can help manage your existing social media accounts. There also tons of new apps to launch new accounts from. I have written before on the topic of SnapChat and my belief in its importance in connecting with the 15-25 year old crowd. Reaching to this group via this app as news sources, advertisement, and product launches is so incredibly important. These groups are NOT using Facebook in the way thirty and forty year olds are. So, as an application with a future, I think SnapChat is the way to go.

But what about managing your social media accounts? These accounts are meant to expand your business. What happens when you simply don’t have the time to manage them as quickly and seamlessly as you would like? The following are some awesome applications that can help you manage your social media accounts.

1.Buffer: Buffer has the ability to schedule your social media posts or even better, update for you! What a great idea for your booming business!

2.Nutshell Mail: Nutshell Mail sends you a daily list of the social media activity important to your business that is going on around you in real time!

3.Prezly: Prezly helps you distribute your press releases!

4.Social Engage: This one is awesome! You can use this application to find out your viewers demographics! This makes creating a target audience strategy a little less difficult!

These are only a few of the great new applications available to help with your social media marketing needs. It seems overwhelming as there are so many to choose from, so baby steps and research are the way to go before diving into something so expansive! That is why #4, Social Engage is my favourite as one of the first steps after creating your site! I am excited to try it myself in the next few months! I’ll touch base and let you know how it worked out for me!

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