COM0014 – Blog #3 – Food, Glorious Food

Personally, I am a foodie. I love anything to do with food, cooking, and nutrition. I follow a variety of healthy nutrition and food blogs, and I love to read their ideas, and recipes, and see pictures of food. Nothing (well, almost nothing) excites me more than a colourful, balanced plate. I love to imagine what the cook has used to put their gorgeous creations together.

It makes sense then, that professionally, I am a personal chef. I love to bring my passion for food and cooking to my clients. I help them eat in a nutritious and healthy way, which saves them time so they can focus on things they like to do more than cooking.

With regards to social media, this puts me on both sides of the screen. I am both a member of the audience, and a creator. Because of this, I feel that I am pretty typical of my target audience and the type of people that I want to attract to my blog and social media presence.

My target audience is people who like to learn about food, nutrition, and cooking. They like to learn tips to make their lives easier, and to get ideas for new recipes. They are predominately female, and between the ages of 30 and 55, with a family to feed. They are middle to upper class, with an expendable income.

My target audience is already on Facebook, so this is a great spot to communicate with them. With food being visual, pictures of food, and recipes posted to Facebook, Instagram, and Twitter, works well with this group.

Some people who are doing it right (in my opinion) are: http://www.foodheavenmadeeasy.com, http://www.mynewroots.org, http://www.paleomg.com. I love their clean and colourful pictures, great writing and inspiration.

One thought on “COM0014 – Blog #3 – Food, Glorious Food

  1. I am a foodie as well. I am into fitness so I use apps such as myfitnesspal to track macros and so forth. It is very interesting to get into nutrition and see how much of a difference it makes in ones body after learning about certain foods.

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