Blog # 4: Proofreading crucial in a social media campaign

With all the great intentions that a company has with a social media campaign, there are times that human error plays a part, and the backlash of consumers and followers have no trouble to reveal the error.

In 2015 there were many companies that believed their social media campaigns were going in the right direction, but due to carelessness or not proofreading the final product going out resulted in some embarrassing Public Relations that led to the company’s nightmares.

Department store Bloomingdales had a 2015 Christmas catalog ad campaign that featured a man and woman, but the ad’s context was taken as ‘date rape’.
In 2015 an ESPN analyst linked what he thought was a highlight video in his tweet, but it turned out to be a link to pornography. Again, this should have been proofread by the analyst as he represented a sports company.

When a social media campaign goes south for a company, it takes a long time to get the trust back for some loyal customers/ consumers, etc. A company can always avoid this by getting the facts correct and to make sure that what goes out is actually what they intend their followers to know.

Have you had any similar moments by catching a company off guard by their social media campaign? I would like to know what you think.


2 thoughts on “Blog # 4: Proofreading crucial in a social media campaign

  1. I agree 100%!!! Professional communications should not contain errors, and that includes grammatical and spelling typos as well. Sure, we are only human, but it shows that the time was not taken to proofread, and then proofread again … which just simply is not professional.

  2. Completely agree with this. Even though social media is usually considered a more casual communications tool than others, it is still important to remain professional and avoid spelling errors and such.

    I think people sometimes also think that because social media is more edgy and “cooler” than some of the other methods, they think they can push the envelope on what they post on social media, like the Bloomingdales campaign you mentioned. Just because you can usually have a bit more fun on social media, it is important that everything is still kept somewhat professional and all campaigns are viewed by other members of the organization to avoid any gaffes.

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