COM0011 Blog # 2 – To tweet or not to tweet, that is the question.

An interesting debate for social media professionals is, and will probably be for some time, social media and the workplace. There are always strong proponents for using social media in the workplace and those that are strongly against it. Those of us in the communications field know how important social media can be for brand awareness, marketing purposes and just plain communication with customers. Many employees have also learnt the impact of negative comments or complaints about their employer on a social media site.

What has started to become more convoluted is whether employees should be allowed to use their personal social media accounts at work, and whether what is posted on their personal social media accounts can affect them at work. I think with the growing use of smart phones and tablets, even if a company blocks social media channels at work, employees can still surf or post on social media accounts with these devices on company time.

Thompson Reuters released an interesting video on responsible social media in the workplace. The statistics are very interesting about the use of social media in the workplace and how much posting about your employer on personal time can affect you.

Unfortunately, like with anything there are always going to be a few bad apples that spoil the bunch. If employers were to allow social media use at work then there will be people spending a lot of time surfing the net. On the flip side, it is almost hypocritical to say social media is an important tool for business purposes, but our employees can’t use it themselves.

I think as the video above states, the risk and rewards of social media use are so high that employers aren’t sure whether they should invest in training for their employees. I think companies should start training their employees about proper social media use, because a lot of the time the problem is that the employee just isn’t aware of how to use social media properly.

As social media grows and changes it will continue to be a hot debate. Do you think employees should be able to use social media for personal use at work? What are some parameters employers can set to help guide employees?

4 thoughts on “COM0011 Blog # 2 – To tweet or not to tweet, that is the question.

  1. The divide between the workplace and your personal time should remain. Although it is important for businesses to engage in social media I think ultimatley it is more important to uphold a standard of productivity as well, and if this means limiting the use of social media at work, so be it.

  2. I believe that there should be a divide in the workplace and your personal time. That said, I believe that it is becoming increasingly difficult to seperate your personal posts from the company you work for. Bad social media habits will likely be seen by your employer. It is my understanding that most job interviews already include a name check on social media. So, in the end, I think proper training on the use and expectations for social media users should be provided in the workplace. Everyone stands to gain from a little investment in the proper use of social media.

    Thanks for sharing

  3. In today’s world, social media has grown leaps and bounds with all sorts of new apps and software that goes beyond the norm. When it comes to the workplace, there has to be guidelines on what can and can not be used during company time in order to maintain efficiency and one’s place of employment. Personal social media could be used if it is allowed and monitored in a business setting. Employers will have to discuss parameters with employees to make sure that things are running smoothly. Business productivity can increase with the use of personal social media along with business social media outlets. As long as employees do not abuse social media, things should run smoothly.

  4. I think it really depends on the type of job you have. And as long as the use does not affect productivity, it is fine. Anyways, there should be guidelines in companies that explain what can be and cannot be done in the workplace.

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