Com0011: Social Media…the Worst Thing to Happen to April Fools’ Day

Remember the good old days of April Fools’? Glue on the door knob? Your mom telling you it’s a snow day? Grabbing someone’s clothes and towels while they’re in the shower?

Well thanks to Social Media, that’s been over for a few years. Now usually it’s small pranks: Tweet out a link that’s too good to be true and the article just says “April Fools’!”, tell your Facebook friends you’re moving to Argentina, or drop the mic in a Gmail message.

Ok, maybe that one wasn’t so small.

Another company that typically goes big on April Fools’ day is IGN. The gaming and entertainment mogul has made a habit of dropping a trailer or commercial on April Fool’s to get everyone’s hopes up, only for them to realize what day it is.

Last year’s was a bit obvious: Fast to the Future. A mashup between Fast and the Furious and Back to the Future that got more of a chuckle than anything.

A few years before that, they introduced the Apple iPlay Gaming console. A joke meant to convince buyers that Apple was entering the war between Nintendo, Playstation, and XBox.

IGN has been so good at scamming people on April Fools’ day, that they’ve created their own Wiki for it. And at the top of it? Maybe the best one yet.
This year IGN capitalized on the revitalized Star Wars franchise, and the interest in a character few know much about: Darth Maul.

The series, Fury of Maul, came with the hashtag #StarWarsonNetflix. And it got people talking. Very quickly.
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In fact, IGN went so deep into the rabbit hole on this one, that they forged their own Netflix page for the series.
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It just goes to show that you can go viral all year long, but if you really want to get people talking? Find something they’re passionate about, make something fake that will get them really excited, attach a hashtag, and watch the mass confusion.
At least this day only comes around once a year. Although judging from the trailer, this would’ve been a pretty sweet show.

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