Are you like me?
Are you getting increasingly annoyed by the outrageous amounts of marketing content flooding your inbox and Facebook and Twitter feeds by corporate brands vying for your virtual attention?
Speaking for myself, this onslaught of online media marketing activity is making my head spin.
Despite Google’s best attempts to filter and sort what I consider spam out of my inbox, creative marketers are finding innovative ways to get their unwelcome marketing pitch into my very unreceptive inbox.
* So what effect is this tsunami of unsolicited online content having on me?
* How is it affecting my daily e-mail and social media habits?
* And what does this all mean for me as an aspiring social media marketing professional?
Put simply, this relentless and ongoing virtual bombardment of online material is turning me off. BIG TIME. And this TURN OFF is leading me to TUNE OUT.
My limited attention span and extremely busy life can only handle a finite amount of information.
In the following video, e-mail marketing guru, Daniel Levis provides insightful analysis on the growing phenomenon of people disengaging and tuning out as a result of media fragmentation and virtual content overload syndrome.
The issue of the virtual electronic invasion has become such an issue of late that the French government is getting ready to propose a new rule next month that would give workers the “right to disconnect” from their emails and smartphones when they’re out of the office.
Sure there exists many tools and tricks to manage one’s exploding inbox.
But in my mind the real question is, in this age of digital content overload, how do aspiring social media marketing professionals react and respond to the increasing demand on everyone’s limited attention.
How can social media marketers penetrate and connect with their intended audiences?
There has to be a better way.
Putting “social” back in Social Media
Three things strike me in this definition of social:
- Social involves relating to people (creating relationships)
- Social means spending time talking to people (engaging in conversation)
- Social requires doing enjoyable things with people (making things fun)
So it appears clear to me that in order to become more social in the social media universe, one must go to great lengths to create relationships by engaging people in fun and creative ways.
Sounds simple enough, but how does a company actually do this?
The key is to create more meaningful and long-term relationships with clients/customers.
These relationships can only be built by taking the time necessary to engage with people in a real and meaningful manner.
Following are three helpful articles that provide several tips as to how to better engage customers through social media.
While the above articles are useful, it can also be helpful to take a look at a specific company or brand who is “doing social” right.
Stay tuned for my next blogpost when I will highlight a Rock Band that has revolutionized the way a Brand uses the internet by leveraging social media to not only engage its fans – but create powerful brand ambassadors for their music.
Food for thought
* So what effect is the tsunami of unsolicited online content having on you?
* Have you personally experienced any companies / brands who got you really engaged?
* If not, what could companies / brands do different to engage you and foster greater brand loyalty to their product / service?
I want to hear from you. Please join me in the conversation.