It’s because I’m a girl….

I consider my self to be a feminist. I’m encourage women and girls to strive to be the best people they can be. There are strong women, powerful women who have set the stage for the younger women that follow.

 

I stumbled across an ad campaign about 6 months ago, the Always #Likeagirl campaign. The video discusses the fact that emojis do not represent women and girls. Young women found that these happy and sad faces were very stereotypical and  were willing to provide suggestions about what they would like to have available when they are sending messages to their friends.

Is the feminist movement going to far in suggesting that there be gender equality in social media, specifically with emojis?

In learning about this ad campaign, I found that Always and TED collaborated to push this female empowerment movement.

 

Always used this #LikeAGirl campaign to change the “….Like A Girl.” statement from a negative to a positive one. Once it came to light and was shared via social media, it became clear that doing anything “like a girl” was not a bad thing.

There is a great deal of power in social media. The power of persuasion. The crowd mentality. The ability to reach one person who believes a particular idea and concept. Because I’m a girl, I’m strong and I’m confident. Is my gender fairly represented. Are women portrayed as empowered individuals? Are women overlooked and not included in social media today? What do you think?

 

 

 

2 thoughts on “It’s because I’m a girl….

  1. The beauty of social media is the ability to create a conversation. As you said “There is a great deal of power in social media. The power of persuasion. The crowd mentality. The ability to reach one person who believes a particular idea and concept.” This is a topic needs that to be talked about and discussed, and social media and this campaign is absolutely one way to do it in order to reach its target demographic of young girls so that conversation for them begins early and they can ensure they talk about it with their parents and peers and it can become a bigger and deeper conversation beyond emojis to feminism and equality in all areas.

  2. Very interesting blog topic. I’m not a woman, so I can’t fully understand where they’re coming from in terms of not being rightfully represented on social media. However, I think a bigger statement could be made than in the use of emojis.

    In my opinion, the best place to start with a campaign like this would’ve been to focus the attention towards how girls/women are positively using social media worldwide or raising awareness for good causes. This is something you rarely see. Instead you usually see typical negative narratives focused on girls body image or looks.

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