You finally decided to go out on social media. The amount of followers keeps growing and growing, yay! Until one day, you log on and have a few less, and that amount of followers instead of going up is slowly going down. What gives? Here are some of the most common reasons why followers have decided to leave.
You post too often
You really should not post more than 6 times a day, and it should not be posted all at once. This causes you to clog, or spam, people’s walls.
Here are some guidelines on how much you should post depending on the platform you use.
Your posts are too “salesy” or all about you
A great way to ensure this is not an issue is to share/like/retweet related or partner businesses posts. Offer information that your target audience would find interesting or useful. Showcase employees, customers, or behind the scene imagery in your posts.
You do not engage
Reciprocity is a great way to network and promote organic growth. Make sure to reply to all the comments or tweets directed to your wall. Also take the time to like and share partnership posts.
You do not share imagery or videos
The majority of sensory receptors are in the eyes. Posts that contain imagery have a greater engagement than those that have purely text or links. There should also be a limit to the length of your posts, 4 lines or less. If you have longer articles to post, consider using a more friendly platform for that sort of information, such as Google +. If you do not have your own pictures to share, there are tons of free stock images available online (do not use someone else’s picture without consent, that opens you up to copyright infringement lawsuits).
Your posts are redundant and repetitive
Your posts are repetitive and redundant. Your posts are… To avoid this, create a content management plan and have it ready for the following week so you are not looking for those last minute items to post.
You post too little or random content
If you have no new content, or nothing of value to say, people may loose interest in you and leave.
Writing style or gross spelling and grammatical mistakes
This may turn off certain followers. Write in a style that caters to your target audience. Using your most “proper Shakespearean English” when writing to fellow “gearheads” may not be the best way to engage a crowd and keep followers.
#You #hastag #everyting
#There #is #such #a #thing #as #too #many #hashtags #for #Facebook #and #Twitter. The general recommendation is no more than two. Some platforms, such as Instagram, offer you more room to hashtag and therefore catalog your posts, but try not to overwhelm your message.
There are many reasons why followers will leave. A smart and organised management plan can help you create a successful social media campaign. Consistency and value of content are key components that are important to remember.
What are some of the reasons you have unfollowed someone on social media?