COMM11 – Blog Post #2 / Social Media: Ch-ch-changes ♬

I remember when I first discovered Twitter.

It was probably late in 2009 when the first couple of my friends signed up for the now omni-present social media service. I remember having absolutely zero interest in another social media platform, as apparently Facebook at the time was simply all I’d ever need. For every 140 character “tweet” on Twitter, I could be reading a 300 word update on someone’s day (“more is more,” right?) – why would I want this so-called micro blogging?

Nevertheless, I joined Twitter in January of 2010 as a result of a desire to read to-the-minute update on tennis matches I was unable to watch while I was at work. Back when Google syndicated Twitter searches with its own results, there used to be a “trending” tab where live tweets related to “Djokovic vs. Federer” (for example) would pop up; I caught myself always checking in on these live updates and figured that perhaps it was time to ditch my contrarian youth ways and give in to the phenomenon that was Twitter.

And I couldn’t have ever imagined what good it would ultimately do for me.

Through joining Twitter that fateful day, I opened the door to a limitless supply of networking opportunities in the world of sport. As a generally career-uncertain liberal arts university student, the connections I’ve made within the niche “tennis community” corner of Twitter (#TennisTwitter) has provided me with volunteer opportunities (which have in turn improved my resumé and social media skills) as well as job opportunities – I have an interview next week with Tennis Canada, wish me luck!

What your Facebook profile looked like in 2009 – minus whole being a multi-billionaire thing

Changes in technology always change the way society works. If the times had remained as they were in 2009 when all I believed I needed (social network-wise) was my Facebook, I never would have found a sports community like the one I’m currently apart of, nor would have I discovered the realm of professional interest that I’m currently pursuing.

It’s a thoroughly sociological concept at its foundation. (Bare with me here.)

According to Marxist sociology, society is the result of its productive forces (so, the technologies that allow its members to produce) and is relations of production (the ways in which power and labour is divided therein.) On the internet, new ways of interacting with each other are developed daily.

The invention of Twitter changed the way brands interacted with their consumers and the way consumers interacted with their brands. Before, Facebook had “pages” for official brands, it, well, didn’t. That was a change in Facebook technology that impacted marketing’s transition into new media. What came next? We had Instagram, Snapchat, Vine and Periscope all emerge in recent years, all of which have totally changed the way we engage with content produced by both people and brands, and it has totally changed our relationship with the internet as well.

As a result, brand marketers have had to change their approaches to getting their product out there and jobs like “social media strategist” have started popping up all over the place.

Oh yeah, and certificate programs like this one.

How have you noticed change in social media over the years? Has it impacted the way you do you work – or even the way you live day-to-day? Sound off in the comments!

3 thoughts on “COMM11 – Blog Post #2 / Social Media: Ch-ch-changes ♬

  1. Twitter has been taking quite the hit lately. Twitter is changing and it seems they are having a hard time finding their fit amongst all the other social media channels they compete with. Many are not happy with how Twitter is changing their fundamental structure – they may be getting rid of the 140 character limit, and the change to their newsfeed structure, from time based to focusing on moments, caused them to received a lot of negative feedback and press. Where they have also suffered is their handling of the harassment and abuse that users of their service are dealing with. I highly recommend reading the article from January in The New Yorker called “The End of Twitter” about the trouble the service is facing and how it has not adapted and handled it evolution and changes well, unlike Facebook. I think Twitter does have a place in the social media landscape but they have to stop trying to be like all the others and focus on its strengths.

  2. Social Media totally affects my day to day life! Mostly in a positive way…mostly! 😉 The first place I go when there is something big going on in the news is Twitter. Remember the awful shooting that happened on Parliament in Ottawa? Everyone, including myself, was glued to their phones. I was trolling Twitter like crazy. Granted it was probably info overload but that’s what I was relying on to keep me informed!
    I love the way social media can give you access to communities, people and opportunities that you may not otherwise have access too! Like your tennis community! I hope the interview went well!

  3. My greatest fear on Twitter is the lack of any context to the info provided. Hard to summarize policies or opinions in 140 characters. The reader must assume that the info provided is genuine, correct and that nobody is using it for the wrong reasons. Can you tell I am relatively new to Twitter? lol

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