I participated in a Hootsuite Pro Webinar called Essential Social Media Analytics. I chose this webinar because social media analytics, for anyone new to it, can be overwhelming. It’s difficult to know where to start and what to focus on. Hootsuite is considered to be one of the best social media listening/monitoring tools, so it made sense to participate in a webinar hosted by the company.
It was hosted by Tori Swanson, a Hootsuite Social Media Coach. There was no verbal interaction between the host and the participants, but we could send questions to her during the webinar through the chat board or Twitter. I asked a few basic questions to clarify some things she had touched on.
The webinar was really informative and went deep into the capabilities of Hootsuite. The application is impressive. It’s great because you can tailor it to exactly what you want it to be. If you are new at social media, you can stick with the basics. But if you are an expert and know analytics inside out, this tool is amazing. It has so many layers and so many ways to read analytics from every angle.
The host talked about using S.M.A.R.T. (specific, measurable, attainable, relevant, time-bound) goals when developing social media strategies, how to establish business goals and objectives, measuring social success, tracking ROI, and various analytics apps. She also got into some very specific stuff, like the difference between some URL shorteners (i.e. ht.ly vs. owl.ly), Riffle (Twitter insights), and Instagram’s analytic tool Iconosquare.
Thumbs up for this webinar. I would recommend it to anyone who wants to know more about how to gather and understand social media analytics. It wasn’t too long, and it was accessible and informative. I would definitely attend another one like this in the future.
You can find more Hootsuite webinars here.