There is no turning back

The path that the internet has paved for marketing is a very interesting one, and one that is hard to keep up with as it seems to morph and change monthly (or faster!). In this course I have enjoyed learning about how integrated marketing plans have been put together, rolled out and supported through various social media platforms. And how the different platforms can be used to target different audiences. And, I  also believe that there can be real ethical debates/questions around using specific platforms, especially with children and young adults, as there seems to have been a rash of large online bills in the news of late.

And, the truth of the matter is that we cannot go back to our old marketing practices, the tried and true, and be successful. The new challenge is to forge ahead and boldly go while maintaining a personal touch, which, to me, is the crux of it all.  How do we do this and what does it look like when so much of what was previously trusted was built upon personal relationships.

I hope that we, as a population, do not lose site of the personal touch.  For me, it is these relationships that are most meaningful and real. And now, I have to figure out how I will work it all together as there is no turning back!



One thought on “There is no turning back

  1. I think the personal touch will never completely disappear. Human nature is such that when real problems and issues arise they want to reach out to a person they trust…not a software program.

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