What is a Personal Brand? (COM0014 – Blog Post #5)

What is a Personal Brand?


If you have ever Googled yourself the results you see are your brand. While you can’t control the results,  you can manage your social media presence. Like a company or a product, your personal brand needs to be clear and consistent. I like to be consistent and use the same username and profile picture for every social network I am a part of.

Personal branding is another way of saying what you are known for or what people seek you out for.  My friends often call me “their farmer friend” or “media guru”. and might use traits such as determined, and hard worker to describe me.

I am determined, creative and like to think outside the box. I am also tech savvy which helps set me apart from my competitors.

Since January 1st I have been posting a farming or agriculture fact a day on my Twitter, Facebook and Instagram accounts. My goal is to post one fact for everyday of the year. This is a creative and simple way to educate others about agriculture.

I am proud to use my social media accounts to share and promote agriculture and what happens on the farm with others. Agriculture is a way of life for me and it is important to me to share that with others.


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