As we head into a new year, social media will continue to evolve. New trends will pop up: some will hit and other may fizzle out. Here are a few that are expected to take hold.
Businesses will spend much more time listening and monitoring their social media in the upcoming year. While many businesses have the “talking” part down, more and more will be keeping an eye on their monitoring tools. This is key to the success of a B2C company.
Facebook’s Instant Articles will have a huge effect on how people consume their news. Instant Articles are available through the Facebook smart phone app and make it much easier and faster to access articles than traditional links to news sites. Already, hundreds of publishers have signed on to Instant Articles, including the Economist and the Washington Post.
Social shopping will take off. Users will be able to make purchases online without leaving their feeds. Twitter, Facebook, Pinterest, and Instagram have all installed in-line buy buttons to provide the convenience of online shopping for their users. Social media shopping will find its feet and social commerce will slowly become a reality.
What social media trends do you predict for 2016?