Who is my Target Audience? (COM0014 – Blog Post #3)

Who is my Target Audience?

When it comes to knowing who your target audience is, you need to first know what your goals are. I have 2 goals with different audiences.

The first goal is to educate the public with my knowledge of agriculture and help show people what happens on the farm.

The demographics of this audience would be:

  • city dwellers
  • never been to a farm
  • tech savvy
  • Little or no knowledge of agriculture

In order to reach this audience I need to use many different social media networks, such as Instagram, Facebook, Tumblr, Flickr, Twitter and my blog. I also need to make sure that I use terms that are easy to understand by someone that has little knowledge of agriculture.

To make it easy I use the same username for all my social media accounts.

The second goal is to be a social media consultant and help farmers who don’t have a social media account or who are looking at creating an account on different social media networks, as well as help to promote what happens on their farm.

The demographics of this audience would be:

  • Farmers
  • Not tech savvy
  • Most likely those over age 35

Reaching this audience will be a little harder as they may not use social media, using my blog or maybe even an ad would help to reach them or spreading the word of my service by word of mouth.

 

 

 

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