The Holiday season is fast approaching and many top ten lists for this past year and predictions for 2016 are flooding in.
Social media is ever evolving. Nothing stays the same as new start-ups are always trying to be the next Facebook, Twitter, LinkedIn, or Instagram.
While I am not a mind reader, and can’t predict everything on this world, I can perhaps offer a glimpse of what the next twelve months may hold in social media. As you enjoy your mistletoe with your loved ones, or some candy cane hot chocolate, or volunteering at your local favorite charity, here is where I see the social media landscape going in 2016, in terms of tech trends, influences on the economy, and society.
- Even more video social media content; creating new economic opportunities: This was one of the big things talked about in social media circuits in 2014 and 2015. This was the year where video content on social media outlets grew. Nowadays it seems there is almost a 45-55 split in video to regular posts (my own estimation here). Twitter is now bombarded with video tweets. Expect this trend to continue as more social media outlets, as video content slowly becomes the main source of posts. Don’t be surprised if there is new economic opportunities explored from new social video media content. I can’t say where it will happen, it just will.
- Mainstream media will fall further behind social media on big Breaking news: This is a foregone conclusion. While major news networks like CNN, and CBC News Network still run the TV media show, its social media that will break away from traditional media when breaking events occur. Tweets, video Facebook posts of the latest disaster, or ending to a major international sporting event will become to go to source for those who are not at a tv, or just want additional commentary on the event. This will only provide bigger headaches for traditional media who are scratching their head somewhat in taming the social media beast.
- Internet of Things and social media become more and more tied at the hip You know when you have the social media industries attention when one of the top social media authorities suggest “IoT devices will unleash a new wave of internet based services, in ways we can’t foresee- much like the way the smartphone came along and changed the world of computing,” is words to chew on. After all, a $19 trillion of wealth may come from IoT, and social media is going to cash in or, at least play a supporting role. I would expect to hear more social media companies investing into IoT, like Facebook, Twitter, or Periscope. Who will be the Facebook or Apple of the IoT industry in 2016? Stay tuned.
- Privacy Vs. Transparency: I could see this story further unfolding on two levels: The corporate and personal. On the good side, using social media and the Internet has changed the dynamics of how we look at many multinational corporations, making them more transparent. However, on the flipside, more and more we are seeing those same corporations using social media to “spy” on potential employees. While some of it is just, and people should have some basic common sense when using Facebook (i.e. Don’t put any dumb nut pictures of yourself from the bar the night before), its also blurring lines on what people should post in on their Facebook accounts. Personally, I can see this trend continuing as more and more possible job seekers will get angrier, wondering why they are not being called back for interviews. At the same time, corporation’s questionable practices will be put further to the test under the public court of social media opinion.
Well It’s almost been a slice this year. What social media trends do you see breaking out next year? What is one trend that may flop? Is video the wave of the social media future? As potential candidates should employers look at your Facebook page and dismiss your resume? Will IoT be further integrated with social media in 2016?
Those questions I leave you with. Have a great holiday.