Before I launch our small business Facebook page I would like to receive some feedback.
The target audience is Hockey moms, age 30-45 years. They love hockey and actively participate in their kid’s hockey life. They’re proud to be hockey moms. They like to stand out with hockey. They’re active on social media.
The goal is to attract 1500 followers on Facebook and Instagram by April 31.
Facebook content will include motivation, entertainments, promo and informational posts. I am describing here two of these.
Motivations posts. The goal is to motivate people to like the page. The posting will be once or twice per month.
- We are a small local business devoted to the game we love: hockey! Our goal is to support minor hockey in the Ottawa area all the while keeping Hockey mom’s focused on the game and kids they love!
- Do you like NHL hockey? You could win 2 Senators hockey tickets in our draw. Just press like, share this post and check for the winner on December 8/2015.
- Hockey mom is so busy! Helping to pack the bag, cooking for the family, cleaning the house, and organizing life for everybody! You deserve a little time just for yourself! Like and share this post and you could win an IPod nano. Just for yourself, check for the winner on December 29/2015.
- We would love to see our hockey moms! Place your picture at a hockey rink on our timeline and invite your friends to like it. The picture with most likes will get two Senators Hockey Tickets!
Do you think this statement would motivate our target female audience (30-45) and that they will participate in our activities? What would you reccomend to change?
Entertainment posts. The goal is to motivate people to like and share the posts. We are going to post unique slogans and pictures related to Hockey once per two or three days. I am attaching some examples.
Our Mascot Harley can’t wait to play on outdoor rink.
Our Mascot Harley could not choose which team to cheer for and decided to be a referee. No penalties, he loves hockey players!
Do you think our target female audience (30-45) will connect with these kinds of posts? Could you please advise any other additional ideas how we can reach our target audience?