Hey! I’m listening over here!
As I continue to learn about listening and monitoring, I have been doing some research into what is available. At this stage I am most interested in free tools but appreciate that this may be a case of getting what you pay for.
Brandwatch’s August 2015 article revised its former top 10 to include the ‘Top 15 Free Social Media Monitoring Tools’. Of these, I have begun working with a couple of the recommendations.
HooteSuite appears to suit me because it is easy to use, it has a good amount of detail in the help function (including videos) and doesn’t seem too difficult for a newbie like me to manoeuvre. In addition, I like Google Alerts. I was introduced to this tool in COM0013 – Monitoring and Measurement and like how easy setting up alerts is. Both tools are free, which is what I am looking for right now and both provide the basic functionality that I need at this stage in my monitoring work.
A number of the other tools included in this top 15 list – TweetReach, Twazzup, TweetDeck, Topsy and Followerwonk – are not of particular interest as they only monitor Twitter and I would prefer those that monitor multiple platforms.
Read all about it!
When I am looking for news, I mix the old with the new. My work involves keeping up with local information both what is reported in media as well as what is advertised. Often print media is the traditional means for this.
I read newspapers – in print and online and follow various media outlets through Facebook and respective websites. I like when outlets use social media to profile some oftheir top stories linking you back to their published content. Locally I read The Guardian and CBC PEI, as well as a variety of papers from different parts of Canada.
In addition to local news, I like keeping up on varied interests and am a regular reader of Greatist, a health, wellness and lifestyle website. I subscribe to the daily newsletter and am follower in social media.
There are so many sources of news and information these days that everyone can find one (or more) that suits them. How about you – What do you like to read and how do you listen?