What is a personal brand? Simply put, I believe it is the way that I am seen by others, whether in-person or in social media, through my beliefs, behaviors and activities. To define myself in less than 300 words is not an easy task and to stand out above the crowd, even more difficult.
If my colleagues were to describe me in a few short words, they would say;
“Lisa is our Administrative Assistant. She leads by example with a strong work ethic and excellent relationship management skills. She is competent, trustworthy and makes sound decisions. She is known for being positive and professional and you can always count on a smile! Lisa is the backbone of the office always making sure it runs like a well-oiled machine”! As an Admin, Lisa is, by far, the cream of the crop!
(OK, I may have added that last sentence)!
My brand represents who I am. I can be counted on for a positive outlook and someone who will get the job done – with a smile on my face – from start to finish. This speaks to my personality and I’m proud of it! It is always in the forefront of my mind that how I conduct myself both personally and professionally can affect my “brand”. It is also very important that I continue to grow and develop my skills and that I remain relevant and knowledgeable in my area of work. By taking on-line courses in Social Media, I feel I am accomplishing this and I also encourage others to do the same. Be the best you can be and run with it! I wish to be recognized for my reliability, confidence and optimism.
In closing, I will leave you with a quote from Warren Buffet; “It takes 20 years to build a reputation and five minutes to ruin it.”
If I am going to talk the talk, I better walk the walk!