Target audiences – COM0014 Post #3

Target Audiences for the Carefor Chocolate Competition

choco post 3

This is an annual competition and fundraiser for Carefor Health & Community Services that crowns the restaurant, caterer, or bakery that is voted to have the best chocolate dessert in the National Capital Region. Funds raised go to ongoing operations and facility upgrades for our Adult day programs, respite facility, and our retirement residence for women living with dementia.

Primary and Secondary Target Audiences

Target Audience = Women aged 35 – 55

  • Active in the community and aware of challenges faced by our aging society.
  • Married with 1+ children
  • Lives in the suburbs and commutes to work
  • House hold income $90,00+
  • Health conscious eater who still loves and enjoys eating chocolate

Secondary Target Audience 2 = Women aged 25 – 35

  • Government worker
  • Single with no children
  • Lives in an apartment or condo
  • · Annual income $50,000+
  • · Chocolate lover
  • · Loves to be socially active with her friends

Content Strategy

What content do we have?

  • Photos
  • Articles
  • Supporter posts and tweets
  • Pinned photos, articles, recipes

Where will we use this content?

facebook_logo_detail_JPG

  • 7 in every 10 internet user has a Facebook account
  • 72% of Carefor’s page likes are women
  • 20% of the women are aged 25 – 35, 16% are aged 35 – 44, 16% are aged 45

twitter-bird-white-on-blue

  • 18% of internet users use twitter
  • 31% of twitter users are aged 18 – 29
  • There is no significant difference between gender, household income and education

pinterest_icon

  • 20 million users
  • 21 % of internet users use Pinterest
  • 80% of users are women aged 26 – 54
  • Moms are 61% more likely to use Pinterest than any other social network

What networks will be our priority

  • 5 hrs a wk.  = Facebook  = Up to two posts a day
  • 5 hrs a wk. = Twitter = Up to three tweets a day
  • 1 hr a wk.  = Pinterest = Up to two pins a week

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