Nike create variety of running shoes in the world. Nike mission is to maintain their brand recognition. Loyal customer look for latest product that is fashionable and pay high price for their runners.
Social media channels helps people to put their ideas socially, like awareness to express what they want. Nike uses social media tools to promote products like the new self-lacing shoes special edition “Back to the Future”. These shoes are designed to bring attraction to many Back to the Future’s fans. Michael J. Fox is the first person who tried the shoes and he put it on Twitter a video of him wearing the shoes.
The shoes is low high and it comes with lights and no laces and Velcro around ankles. The design of these shoes are unique to one edition, it won’t be available in stores. The Nike’s self-lacing shoe comes “Back to the Future” will be only in auction for the highest bit who is willing to pay lots of money for the shoes. The money collected in auction will be donated to the Michael J. Fox Foundation for Parkinson’s Research Alzheimer. The Michael J. Fox Foundation for Parkinson have already 59,695 followers.
The Michael J. Fox Foundation is dedicated to finding better treatments and, ultimately, a cure for Parkinson’s disease.
Social media help research and entrepreneur to put any product worldwide.