A few days ago one of my former colleagues asked me to like her post on Facebook about her hobby. She is now knitting small toys, which she has started as a small business. She mentioned to me that if somebody asks me about her toys, that I should let them know that she can make individual orders and mail them, she can even send them overseas. Of course I will press “like”, not a big deal I really do like her little dolls – they look amazing, creative and very original but I don’t think anybody will ask me questions about her toys. The Internet is full of information and it is too complicated to ask questions if you can find something else by just clicking once or twice. So I decided to look at my friends post and there were no pictures, just a few words about her toys. You can find pictures in the photo album of her personal profile. Sounds a little problematical for modern spoiled consumers…
This story showed me that some people, who start small businesses, absolutely do not have a vision of how social media can really help them with their sales. I have decided to help my friend and created small step by step instructions to help her jump into the social media world.
- Define your target audience, describe the product by “delicious” words, create unique trade offers and make good eye-catching pictures. Making handmade items is not a very easy process, you create them with a lot of love and personality. Be ready to tell people about that.
- Create accounts in websites focused on handmade items such as https://www.etsy.com/, http://www.ezebee.com/, http://en.dawanda.com/, http://www.bonanza.com/, http://icraftgifts.com/. It will help you to find customers who are looking for something original, handmade and with a lot of love and care.
- Start your blog where you can tell people about your ideas, history of arts and ways to use your items. Crafterminds offers a detailed digest on how to start a blog, what to write, tips for writers, how to connect your blog with social networking
- Create your business page on social networking. Social Media Examiner provides a great explanation on how to create business pages and starting a business on Facebook, Instagram, Twitter, Pinterest. You can also consider starting a micro blog on Tumblr. Provide detailed information on your profile and ensure that all your accounts are connected, that will help facilitate finding you on the Internet. Use social networking to inform your potential customers about your products, special offers, and new items. Do not use it for direct sales, you can add links to your craft account or to your blog.
- Consistently add the information about your products to social networking and have fun! Enjoy communicating with new people and finding new ways to tell about your special items.
Looks like a simple handy plan. Please leave comments if you find that some other important information can be useful for my friend’s handmade products business.
Or maybe I will start to use my plan and your advice soon!