I have never tried Yoga. That’s right – never – but I have been talking about going for ages now. You would think that I would hit a studio – especially since my husband bought me a mat and gift card for lessons – but instead I turned to Google to do a bit of research. I wanted to find out about the different types of yoga classes available to me, and to learn some of the yoga terminology like “downward facing dog”! While I found a bunch of information on yoga, I also found that Lululemon was everywhere I looked, and I was intrigued to find out what made this company so popular, particularly to the Yoga lovers out there!
To give you a bit of background, Lululemon opened its first store in Vancouver in the year 2000 and was founded by Denis “Chip” Wilson. Now, with over 200 stores worldwide, what I found most interesting was that Lululemon not only sells yoga and athletic wear for women and men, they are also selling a “lifestyle”. The staff are trained to understand the products they sell, but to also sell a healthy lifestyle and fitness in general. This approach has allowed them to build a community with their loyal clientele, who practice yoga and appreciate modern, high quality and fashionable athletic wear.
Lululemon listens to this community in designing their products. You just have to check out Lulu’s Twitter Page to see that they are actively listening to their client’s wants and needs, and are actively engaging with them. They also show their community what they’re working on, using their Instagram feed, with over 1 million followers, to show off their product with gorgeous pictures and fun segments like this rendition of our National Anthem!
I have yet to hit the Yoga Studio, but I am following Lululemon on Twitter and Instagram now! I feel like I’m one step closer to mastering the perfect plank in their “Drop it Like it’s Hot” tights, but for now I will follow the experts and get a little more comfy with yoga before I take the final plunge…err, lunge!
If you are a yoga lover, I would appreciate any recommendations or words of encouragement for a beginner like me! Also, should I be worried that my husband bought me a yoga gift card or happy he knows me so well?