How is Coca-Cola engaging with its audience online
As Coca-Cola is one of the most recognizable brands in the world, it only seems natural that its social media strategy is to engage, rather than a push-tactic to draw customers.
How is Coca-Cola using Social Media
With the primary audience being women, Coca-Cola current has:
- Over 93 million likes on its Facebook page. The page is generally used to ask questions and post polls.
- Over 3.1 million followers on its Twitter page, with 143k tweets. Tweets are generally used to respond to @mentions. Twitter interactions are used for communicating, not for pushing out messages.
- Over 8.3k followers on Pinterest. Coca-Cola ran a competition on Pinterest whereby individuals had to create a new board and pin four autumn fashion images using a hashtag (#TakeMeToNYC).
- Over 2 million followers and over 59 million views on Google+. Coca-Cola is also experimenting with Hangouts.
Undoubtedly, with the number of followers per platform, along with company messaging, the Coca-Cola brand is still going strong. The “Share a Coke” campaign, where given names appear on cans/bottles is all the rage! Organically, individuals will post a picture of themselves to their social media pages illustrating themselves with their “name branded” product. It is clear that their approach to social media (and branding) is working.
Does your name appear on Coca-Cola bottles/cans?