Story telling is a tradition that goes back as far as privative times, yet is still as relevant and necessary in today’s age of social media. To be a good story teller one must understand basic communication styles enabling the story teller to take the reader on a journey, and inspire them to form their own ideas and opinions on what is written.
What are some basic communication styles?
- Begin with the end in mind – It’s very important to know what kind of experience you want to take your reader on and where you want them to end up. Think about if you want your reader to learn, be inspired, or just entertained by the end of your writing and what call to action you want them to have in the end i.e. comment, question or repost.
- Don’t burry the lead – Remember to put the most important and eye catching information in your opening paragraph. A reader’s attention span is very short and if you don’t grab their attention right away you will have lost them completely and they will move on from your writing immediately
- Clarity and conciseness – Keep your writing clear and to the point. The easier it is for the reader to scan and read what you have written the more likely they are to dig deeper into it.
- Grammar, spelling and punctuation – If your writing is poor and full of grammar, spelling and punctuation mistakes your credibility is gone and the reader will no longer trust you.
- Passive vs. active voice – Using an active voice rather than passive one makes for a more clearer and interesting read.
Ultimately most people are not born story tellers. Practice makes perfect and the more you write the better you will be come and the easier it will get. Storytelling is an art form and if you wish to do it never stop trying. For more ways to learn how to be a better writer check out Inspired Mag: Business Writing for the Web – 27 Ways to Write Better, Alan Martin. http://www.inspiredm.com/persuasive-writing/