COM0014 – Blog #2 On-Line Storytelling – Staying on Point

If you are looking to improve your on-line storytelling, there are some simple steps you can take to ensure you get the point of your story across:

  1. Appeal to Your Audience:  You’ll never please everyone so know, understand, and focus on your audience.   Provide relevant content that appeals to them.
  1. Clear and Concise:  Stay to the point and grab the attention of your audience. Make sure you build your story with a beginning, middle and an end.
  1. Engage:  Speak to your audience, ask them for feedback and encourage questions. Most importantly, be sure to connect back and acknowledge them when they do participate in discussions. We all like to be a part of something that makes us feel wanted and appreciated.
  1. Proofread:  Correct grammar, punctuation and spelling are imperative!  Be sure to read, re-read and read again before you post your story.
  1. Keep on Writing:  The more you write, the better you will be. Practice makes perfect and the art of writing is like a fine wine, it will get better over time.

Green Eggs and HamAs much as we worry about having meaningful face-to-face conversations, the same can be said for our on-line storytelling. Am I interesting, smart, funny?   Will they like and remember me? These are important, but the whole point of engaging with your audience is to get your point across to them.

When we write a blog, tweet, or update our Facebook status, our story is crafted and carefully thought out. We can take a moment and think about what we want to convey to our audience and how we want to set that up (having the ability to edit, edit, edit, also helpful). The point we’re looking to make will guide the story that we tell. Straying from that can lose the audience, which is why the focus on the story and the audience is so important.

Unlike the “real time” of face-to-face storytelling, social media buys us time when it comes to compiling our stories. By putting together a story that is crafted using the points above, I am able to better articulate the points I want to make in a way that my audience will love.

Creating a story that is compelling and engaging fosters discussion with your audience, and turns the story into a conversation. What conversations have you had on social, lately?

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