Com0014 – Post 5 – Personal Brand

What is my brand?

I am a creative communications expert who has a broad range of experience designing and implementing programs for organizations to help them develop and deliver stronger messages in support of their strategic goals.

What are my unique selling points?

I combine hands-on experience gained by delivering communications and marketing solutions to a variety of small and large organizations at both the operational and strategic level. I exhibit organizational know-how and leadership when working with clients, staff, Boards of Directors, government representatives and stakeholders. I keep abreast of new methods most recently adding expertise in social media. I have developed a network of professionals with whom I work to bring excellence and creativity to almost any job. 

What have I done lately to make yourself stand out?

I am completing a diploma in social media. I have built a new website and blog for my consultancy. I believe that my blog has “expert” content and will help grow my community of supporters. I am currently amplifying the content of these two platforms on selected social networks such as LinkedIn, Twitter and Facebook in order to reach my target audiences.

My next endeavor is to create a marketing plan to promote my services and identify ways to take advantages of the opportunities detailed above and counter the potential threats to my marketing success. I will include a social listening and content strategy as part of that plan.

What do you do that you are most proud of?

My colleagues and friends say that I consistently demonstrate creativity, organizational know-how, problem solving and good judgement at work and in my private life. What I am most proud of is to create and implement comprehensive communication programs for organizations that had never really had any plans promoting what they do and what they stand for. Seeing them grow and glowing in success makes me very proud of the work I do and of the people I have done it with.



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