Stories are everywhere. It might not always be obvious, but almost everything we say and do can be linked to a story that will grab someone’s attention. This course has been beneficial in reminding me of that.
I used to post photos on Instagram, Pinterest or even my blog without so much as a keyword to make it stand out. Since learning more about storytelling, I’ve taken to re-vamping my online personae and to share my content with a little bit more personality.
I have an Etsy shop where I sell photographs, mostly travel photos. Each posting is pretty mundane with sizes, prices, etc., however I have begun revamping (slowly, for now) by sharing those photos on Pinterest with a story or some insight.
By adding my own little anecdotes, they are not only being found more often thanks to key words, but they are also providing information. I am an avid traveller myself, so when I research a new destination and find a photograph explaining a something about the place, I’m more likely to remember it and use it as a reference point in the future. It’s my goal to reach out to travellers seeking out the destinations I have visited by sharing these photos and anecdotes.
I like to keep my stories personal but relatable. For examples, I recently wrote about the demise of the love locks on Paris bridges so I shared a little bit about my own visit there as well as the history of the love locks. In an effort to keep from using “I” too much, I opted to weave that shared knowledge into my own story.
It’s actually a simple concept that we can all adjust to and I think if we use this approach professionally, we can make the internet a much more pleasant place to visit and, of course, be more successful in our social media jobs.