B2C Case Study, ALG-COM0014 Digital Communication

ALG-COM0014 Digital Communication
Post 4 – B2C Case Study by Karen Cooper
Instructor: Nelly Leonidis

For my fourth blog post in the online course, “Digital Communication,” in Algonquin College’s Social Media Certificate part-time online program the assigned topic centers around observing an example of my choice of a B2C business who is engaging with its audience online, how the company is using social media – the quality of their online interactions and whether or not their approach is working.

What is B2C?

“B2C, or business-to-consumer, is the type of commerce transaction in which businesses sell products or services to consumers.”

What is a B2C transaction?

“The nature of the B2C transaction revolves around the need to provide easy access to online accounts. With online retailing, a client will create a customer account with an online store or service, then be free to browse through the product and service offerings, selecting desirable items.”

I chose Skinny Bee Tea as my choice of a B2C business.

Skinny Bee Tea is a top quality detox tea B2C Californian based company that was started in 2014 by a husband and wife team, Matt and Kristin, whose mission is to sell organic tea and to deliver results for customers by promoting educational information for healthy and happy living.

Skinny Bee Tea engages with its audience online through its shop, blog, and website where they provide information on exercise and nutrition plans.

How is Skinny Bee Tea using social media?

Skinny Bee Tea‘s online social media presence includes:

The quality of Skinny Bee Tea‘s online interactions are engaging with their audience and informative about how their detox tea helps the body’s detoxifying organs naturally.

Whether or not Skinny Bee Tea‘s approach is working?

In just under one year, Skinny Bee Tea has grown in volumes that I have no doubt will continue to thrive. Its product and company value their consumer’s health and well-being – it’s a tasty tea!

Sources:

What is B2C by Elaine J. Hom, Business News Daily Contributor

What is a B2C Transaction?

Marketing for B2B vs. B2C – Similar but Different, Posted in Social Media Marketing by Debra Murphy

Skinny Bee Tea

2 thoughts on “B2C Case Study, ALG-COM0014 Digital Communication

  1. continued….. B2C marketing differs from business to business marketing in that it often depends on a strategic marketing campaign to invoke an emotional response rather than solely demonstrate value…

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