In this age of Facebook, blogs, twitter, websites, thoughtful, effective storytelling has become uber important – essential, really, in our digital communications. There is so much content online, so many stories to be told, that in order to stand out, the stories you put out there have to attract and keep the attention of your audience.
I think the ‘human-ness’ of an organization is where so much content and stories can be found. It’s these stories that can set you apart from competitors. To focus on the people that make up your business, the people who have an impact on others, whether it be by providing an impactful product or service (education in my case) is to focus on that part of your business that is relatable to others, is interesting, and sets you apart.
It’s not just ok, however, to talk about how Al in the mail room has a cute dog that he’s trained to do pirouettes. You first must figure out the purpose of your communication strategy to make sure your stories are relevant and appealing to your target audience. The stories must be relatable and address their situation to develop some trust and understanding.
I want to tell stories that are human, will attract my target audience, and that challenges people, makes them think, and encourages them to tell their side of the story, thus increasing engagement and interest. One of the best, most powerful things about social media is that it is a two-way conversation, allowing people to voice their opinions and tell their own stories, thus taking a much more personal approach to communications.
What kind of stories resonate with you?