Reflecting on the concepts presented in this course
I think the most important aspect of this course was that communicators should not forget the research phase. Listen to what people are saying online and discover their needs before beginning to write. Describing the target audience is an extremely important part of research and must come before developing key messages. Communications styles must be considered first. Then the story can start to form around these pillars.
Storytelling: Its importance in creating great digital content
Everyone loves a story. They look for details or incidents that are familiar to them. They love to say “did that, been there”. My goal is to tell a story that allows the reader to relate so they nod their heads in understanding, and keep reading to find out what’s coming next.
My content guided by storytelling
Since I’ve been working in marketing for many years, thinking about everyday life experiences in business should be easy. The challenge will be finding situations that others can relate to and finding a way to weave a story around them. I intend to use experiences from my past work at different marketing agencies and tell stories that provide lessons for readers in this field. I plan to develop stories around real cases consisting of what worked, what didn’t work, and why.
The kind of stories I want to tell
I want to tell stories that make people want to hire me as a writer or digital marketer and showcase my skills in project management, organization, idea generation. I particularly enjoyed the last lesson of this course which told the legend of the Golden Spruce. There was great symbolism providing a lesson about always looking forward, and not looking back in case of being frozen in the past. This inspired me in writing my last post in which I discussed some of my disappointments and how I handled them. After finishing this course, I plan to write stories that:
- Use humour
- Create anticipation. People love the “Aha! moment”.
- Inspire my target audience to take action
- Reiterate legends that provide lessons in business and life in general
- Relate to marketing and communications, using possible case studies
Hopefully, I’ll be able to incorporate the human element into each of them and draw readers in who connect to me and recognize that they need a personable and competent digital marketer and writer.