COM0014-Blog 2: Storytelling and Communication Styles – Iliana Auverana

Storytelling

This lesson about becoming a “Digital Storyteller” has been extremely useful. Before reading these notes, I believed that telling a story was all about having an interesting subject, being structured and making all the sentences fit together.

Now, I realize that the inverted pyramid writing concept is an excellent way of focusing on a purpose when we write. Having this idea in mind help writers build a story around one single idea, and the readers grasp the message as soon as they fix their eyes on the first lines of an article.

Communication styles

In all communications, it is important to be clear and concise, in order to get people interested and keep them reading until the end. Brian Clark explains the different levels of reading: elementary, inspectional, analytical and syntopical. We not only want people to absorb the information (analytical level) but we want them to get engaged by giving feedback and create new ideas from our content and share it (syntopical level).

Encouraging interaction with your audience

I tried to apply the principles I learned here to my job. I learned that the most important thing to encourage interaction is to obtain a clear idea of what we want from our audience:

– do we want then to leave comments to understand their needs, their problems, or the solutions they are looking for;

– do we want them to help us promote our products or services by sharing with others?;

We have to ask specific questions and have sharable content (useful, easy to read, interesting, human, controversial, original and current).

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One thought on “COM0014-Blog 2: Storytelling and Communication Styles – Iliana Auverana

  1. “I learned that the most important thing to encourage interaction is to get a clear idea of what we want to get from our audience”.
    Yes. Perfect! That is 90% of the work 🙂
    Thank you!

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