As a Millennial, I have spent the entirety of my teen and adult years connected through some sort of Social Media. When I first began my journey with Social Media, there was no discussion about the safety of being online and the risks associated with putting information about yourself on the internet. In 2006, I created my Facebook profile. The following four years were littered with an obscene amount of photo albums and daily updates on my mostly mundane life. Similar to many young Social Media users, I created the Social Persona of a girl who needed to prove that I was away at school and having the time of my life – a girl desperate for likes and a higher friend count.
With age, and perhaps a growing awareness of the impacts of Social Media, my Social Media preferences and Persona has changed. My Social Persona has become a fun and professional women with a quirky flare. Instead of wanting a high friend count, I am focused on having a small group of genuine friends. I limit my posts to sharing information I think my friends will find interesting and I primarily use Facebook to learn about news from friends, brands and through trending topics. I have also adjusted my security settings to limit what content is visible to non-friends and also control some of the content my friends share on my page. I have carried over these preferences and my fun, professional and quirky Social Persona to my LinkedIn profile.
Overall, I think my Social Persona’s have been a genuine representation of the real me – my strengths and my weaknesses. I don’t believe that I live a censored life – in fear that I may put something out there that will tarnish my reputation. I am me, in person and on Social Media.
While my experience with developing a business Social Persona has been limited, when I am managing a businesses Social Media I aim to maintain the same tactic of being authentic and honest. In the clip below Chobani founder, Hamdi Ulukaya, discusses how to have a relaxed, personable attitude on social media.
Ulukaya’s message can be applied to both business and personal Social Persona’s. Be real. When you are real people will be willing to forgive any mistakes you do make.
How many Social Persona’s do you have?
How has your Social Persona evolved since you first entered the Social Media scene?
Is your Social Persona a genuine representation of you?