Blog #4 COM0011 Setting Goals with S.M.A.R.T.


So, starting a small creative business is a fun and challenging project that is both exciting and overwhelming. Keeping up with all the options out there to make your presence known on the web and more specifically social media is a job in and of itself. Motivation and focus are on my mind a lot these days and how to get and keep them rolling when procrastination decides to come by for a visit. As I research and look for inspiration in books and on-line the one thing that keeps popping up are goals and how to define them. For me, this is where things get sticky and I usually spin my wheels with indecision. So, to help me along and perhaps a few others I decided to look into the SMART tool. Some of you may be familiar with this technique which may be applied to many areas of life.

Basically, SMART helps people like me move beyond the indecision to better define what they want from their business (or other area of life) and how they are going to get to their destination. SMART in acronym form stands for:

S specific

M measurable

A attainable

R relevant

T time-bound

Specific: The more detailed the goal the easier it is to focus and put your plan into motion. What is it that you want to achieve and why is it important? What are the steps involved in achieving your goal?

Measurable: Measure the impact of the goal. Creating targets and milestones will help to make sure you are moving in the right direction.

Attainable: Be realistic and don’t stretch yourself too far. Take into account the size/scope of what you want and make it manageable. Break each goal into smaller steps and work within the time frame you’ve decided upon.

Relevant: Make sure your goal meshes will different aspects of your business, including type of business, clientele and marketing. If the goal is relevant to the needs of your individual business then you are more likely to achieve your goal.

Time-bound: Put a time frame on your goal. If you leave it to chance it isn’t a goal and will never come to fruition. Set a time limit for your goal and work the different steps required into your time frame.

In the next while I hope to start setting some goals for myself and business using SMART.  I’m hoping that having more specific goals will help me move forward and from becoming overwhelmed with all the ideas that are in my head. I came across a very helpful article that details the SMART technique using specific examples. Do you have any tips when it comes to setting goals?

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