According to the Oxford Dictionary of Current English…
Vine. n. A climbing plant, especially one that produces grapes. The thin stem of a climbing plant. Origin Latin vinea ‘vineyard, vine’.
Until about a year ago this was my definition too, until I saw my first Vine video. These six second-or-less shorts are created on a smartphone using the Vine app and run on a continuous loop.
When I first saw these short videos I wondered who would watch them other than the creators, or maybe their friends and family. I had no idea that they would prove popular enough that businesses would use them as a means of promoting their products. Consider Ben Phillips, who has made up to a reported £12,000 per vine – yes that’s £2,000 per second or $3,646 CDN (at an exchange of approximately $1.82) per second!!! Furthermore, think about the fact that his account was reportedly hacked and his content deleted.
For the most part, watching Vine videos make me dizzy, or did until I discovered those made by Zach King. King incorporates illusions into his videos, most of which I need to watch over and over just to understand what I am seeing – or not. It’s really quite amazing when you think what he is able to include in a matter of six seconds. Check out more on him near the end of this post.
As I continue to learn more about Vine videos, I offer and make short introductory comments on Six Things You Didn’t Know About Twitter’s Vine App according to CNBC’s Eli Langer:
The early bird gets the worm…or Vine.
1. Vine, Twitter’s video-sharing application, can be found online at Vine.co. When shared in a tweet, all clips post to Vine live at Vine.co, instead of Vine.com. Why? The latter domain name belongs to Amazon. Before Twitter acquired the Vine app, a source tells me Vine co-founder Dom Hofmann inquired about the Vine.com domain. The price tag? $500,000. Hoffman balked and purchased Vine.co, making way for Amazon’s Quidsi network, which features category-specific retail sites, to purchase the Vine.com domain. Vine (the video app company) didn’t respond when asked for comment.
Interestingly, according to web analytics site Alexa, traffic to Vine.com spiked upward in 2013, the same month Twitter introduced Vine (and Vine.co) to the world. Vine.com would not say whether an uptick in visitors results in increased sales.
The Twitter account managed by the team at Vine is @vineapp, since @vine is taken by a user who checks into the social network intermittently. Vine owns VineApp.com, which directs visitors to the same homepage as Vine.co.
A rose by any other name.
2. Why was the app named Vine? A source says it’s short for Vignette, which is defined as “a short impressionistic scene.” Vignette is also the name of a photo filter offered by the signature Twitter app.
Anything you can do, I can do better.
3. Vine limits its videos to six seconds, but Twitter user Will Smidlein recently figured out how to upload a three-minute music video to a single Vine clip. On the same day Twitter released Vine on Android, Smidlein, also known as @ws on the micro-blogging site, exploited a hole in the video app‘s coding that allowed him to share the ever-viral “Rickroll” YouTube video in its entirety. The bug was later patched, but not before Smidlein says he “ruined some poor engineer’s day.”
4. Vine’s logo connects the “V” and “I” in its name in the same way a vine loops and wraps itself around a tree. Even cooler, if you turn the Vine logo upside down, it displays the number of seconds your mini-video can be-“6.”
If you only had six seconds.
5. Dorsey loves taking Vine selfies with his iPhone’s front-facing camera. The tech guru, who one day hopes to be the mayor of New York, has posted dozens of Vines standing in front of various landmarks across the world. Recently, he scaled a San Francisco bridge to take an epic vine that would make even Godzilla jealous.
Six seconds you will never get back.
6. The Vine with the most likes belongs to actor and comedian Will Sasso. The clip, where Sasso attempts to sing but ends up spitting a whole lemon from his mouth, has more than 440,000 likes and has been tweeted nearly 29,000 times. Go Internet!
*I did not display the logo upside down in order to comply with brand guidelines.
As mentioned earlier, I have been really amazed and entertained by Zach King’s Vine videos. Check some out for yourself in Zach King’s Best Vine Compilation 2015.
Do you use the Vine app? Will you??