Six seconds to fame

According to the Oxford Dictionary of Current English…

Vine. n. A climbing plant, especially one that produces grapes. The thin stem of a climbing plant. Origin Latin vinea ‘vineyard, vine’.

Until about a year ago this was my definition too, until I saw my first Vine video. These six second-or-less shorts are created on a smartphone using the Vine app and run on a continuous loop.

When I first saw these short videos I wondered who would watch them other than the creators, or maybe their friends and family. I had no idea that they would prove popular enough that businesses would use them as a means of promoting their products. Consider Ben Phillips, who has made up to a reported £12,000 per vine – yes that’s £2,000 per second or $3,646 CDN (at an exchange of approximately $1.82) per second!!!  Furthermore, think about the fact that his account was reportedly hacked and his content deleted.

For the most part, watching Vine videos make me dizzy, or did until I discovered those made by Zach King. King incorporates illusions into his videos, most of which I need to watch over and over just to understand what I am seeing – or not. It’s really quite amazing when you think what he is able to include in a matter of six seconds.  Check out more on him near the end of this post.

As I continue to learn more about Vine videos, I offer and make short introductory comments on Six Things You Didn’t Know About Twitter’s Vine App according to CNBC’s Eli Langer:

The early bird gets the worm…or Vine.

1. Vine, Twitter’s video-sharing application, can be found online at Vine.co. When shared in a tweet, all clips post to Vine live at Vine.co, instead of Vine.com. Why? The latter domain name belongs to Amazon. Before Twitter acquired the Vine app, a source tells me Vine co-founder Dom Hofmann inquired about the Vine.com domain. The price tag? $500,000. Hoffman balked and purchased Vine.co, making way for Amazon’s Quidsi network, which features category-specific retail sites, to purchase the Vine.com domain. Vine (the video app company) didn’t respond when asked for comment.

Interestingly, according to web analytics site Alexa, traffic to Vine.com spiked upward in 2013, the same month Twitter introduced Vine (and Vine.co) to the world. Vine.com would not say whether an uptick in visitors results in increased sales.

The Twitter account managed by the team at Vine is @vineapp, since @vine is taken by a user who checks into the social network intermittently. Vine owns VineApp.com, which directs visitors to the same homepage as Vine.co.

A rose by any other name.

2. Why was the app named Vine? A source says it’s short for Vignette, which is defined as “a short impressionistic scene.” Vignette is also the name of a photo filter offered by the signature Twitter app.

Anything you can do, I can do better.

3. Vine limits its videos to six seconds, but Twitter user Will Smidlein recently figured out how to upload a three-minute music video to a single Vine clip. On the same day Twitter released Vine on Android, Smidlein, also known as @ws on the micro-blogging site, exploited a hole in the video app‘s coding that allowed him to share the ever-viral “Rickroll” YouTube video in its entirety. The bug was later patched, but not before Smidlein says he “ruined some poor engineer’s day.”

Do you see what I see? (and possibly my most favourite of this list)*v_lrg_green

4. Vine’s logo connects the “V” and “I” in its name in the same way a vine loops and wraps itself around a tree. Even cooler, if you turn the Vine logo upside down, it displays the number of seconds your mini-video can be-“6.”

If you only had six seconds.

5. Dorsey loves taking Vine selfies with his iPhone’s front-facing camera. The tech guru, who one day hopes to be the mayor of New York, has posted dozens of Vines standing in front of various landmarks across the world. Recently, he scaled a San Francisco bridge to take an epic vine that would make even Godzilla jealous.

Six seconds you will never get back.

6. The Vine with the most likes belongs to actor and comedian Will Sasso. The clip, where Sasso attempts to sing but ends up spitting a whole lemon from his mouth, has more than 440,000 likes and has been tweeted nearly 29,000 times. Go Internet!

*I did not display the logo upside down in order to comply with brand guidelines.

As mentioned earlier, I have been really amazed and entertained by Zach King’s Vine videos. Check some out for yourself in Zach King’s Best Vine Compilation 2015.

Do you use the Vine app? Will you??

11 thoughts on “Six seconds to fame

  1. Hi there!

    I do use Vine but only to watch. Although I do post photos on Instagram and occasionally tweet, I still don’t feel comfortable posting videos of myself even if humorous. Zach King does some amazing stuff on Vine. I have no idea how he does those things on the app but that’s all part of its charm. I also had no idea it was short for Vignette or the 6 that’s disguised in the logo! they have a very creative team! I follow a few “Vine Stars” on Vine, Snapchat and Instagram… it’s incredible the life that some of these young people have made for themselves by making six second videos. Do you use Vine? Do you post your own six second videos or do you simply view others posts?

    Great post! 🙂

    • Hi – Like you I am not quite there we making and posting a video of myself. Maybe someday. I am interested in exploring more Vine content as I have friends who are active in this area. Thanks for commenting!

  2. Zach King’s videos are awesome! Thanks for sharing. I’ve never used Vine and didn’t know very much about it until recently when I was looking up new Twitter features. Did you know Twitter recently released Twitter Video? The new feature allows users to capture, edit and share 30 second videos directly on their Twitter app. Video is something that I’d really like to get into in the near future. Lots to learn though! If you come across any good editing tutorials please feel free to share!

  3. Thanks for commenting for the info on Twitter video – I was not aware, I will take a look. Agreed there is a lot to learn about all of this, but really a neat way to communicate.

  4. Loved Zach King’s video! I have never used Vine, but it would be kind of fun. I just started using Instagram so maybe Vine will be the natural progression. The thing is I have no idea what I would take video of. I find that a lot of people are so creative and I’m not sure I am! When I have more time I am going to watch a few more Vines!

  5. Thanks for such an educational post! I’ve heard of Vine, but never used it personally. I guess I have seen some Vine videos via Twitter, but hadn’t really paid attention to the fact that they were Vine. I will now!

    Zach King is a genious! His clips are so entertaining. Who doesn’t need a printer that prints pizza?? Just think what must go into the ‘behind the scene’ production of these short six second clips. I’m sure it involves lots of video footage, and detailed clipping to make it appear so seamless. I’m definitely going to start following him!

  6. I have never heard of Vine or Zach King. It was interesting. I love watching his videos. They are so humorous and smart. Zach makes a good example of self-created careers. An out-of-the-box thinker who I believe we will see more of in the future.

  7. Wow! Zach’s videos were excellent! Now I am kind of curious as to how he makes the video illusions? There has to be lots of editing going on! These types of videos look like a great project for students! Now I want to make one! Thanks for the inspirations.

  8. Wow! Zach’s videos were excellent! Now I am kind of curious as to how he makes the video illusions? There has to be lots of editing going on! Do you know if there is much editing involved and what program the editing is done on? Now I want to make one! Thanks for the inspiration!.

  9. Thanks for commenting. Unfortunately, I don’t know much about his process, however I did read in an interview with him that there is significant editing. I gather there are considerably more that 6 seconds involved. 🙂

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